Mr Move.
A Costa Blanca removals company rebuilt around speed, trust and copy that does not sound like it was written by a cardboard box.
BETTER.
The problem
Local removals sites often collapse into the same pile of stock photography, service lists and claims that everybody is friendly. Mr Move needed to feel established, direct and useful without becoming another generic logistics template.
The work had to function on a phone, explain services quickly and make contacting the company easier than comparing six nearly identical vans.
The idea
Treat the company as a confident local operator rather than a cheerful van catalogue. Strong typography, a restricted palette and plain-speaking service copy make the practical information feel like a brand.
- Clear hierarchy before decorative noise.
- One recognisable system across every touchpoint.
- Copy that explains the service before making the joke.
The build
The site is structured for quick mobile scanning, direct service enquiries and bilingual expansion. The visual system is simple enough to survive new services, new regions and the occasional client-supplied photograph taken through a potato.
Better project photography and sharper service proof remain the next useful improvements. A live project is not a museum piece, despite what case-study theatre suggests.
The outcome
Mr Move now has a clearer platform for enquiries and a recognisable identity that does not disappear into the local removals market. The honest result is a stronger foundation, not a fictional 472% increase in human happiness.